• Michelle Fix

Chapter 2 - Florence

Updated: Oct 15, 2020

FLORENCE


“I think it’s perfection,” said Alba, as she reviewed the new atelier in the Palazzo Capponi. The past month had been a whirlwind of activity. With the influx of cash and Roberta’s input, Alba was making big changes to her - their - design house. First order of business was to move into a more prestigious address that befits an Alta Moda designer. The French call it Couture, but since the craft started in Florence, Alba proudly used the Italian version of the terminology.

Alba had had her eye on the Palazzo for the past couple of years, waiting and scheming for the right time with the right partner and now she had that in Roberta. At last, she could buy the first run fabrics and stop taking the leftovers from past seasons of other designers. No more using Valentino 2007 fabric for a 2009 AB collection. No more taking the ends of bolts and the incorrect orders from other collections. No more scrounging excess trims and buttons from the suppliers. She could order and use what she wanted.

She could start designing handbags! Shoes! Sunglasses! Like every other designer who built an empire, Alba was on the road to a lifestyle brand - everything stamped with her vision and approval. She would dress celebrities and be sold in the best stores in the world. Her dream was to have a corner at Bergdorf Goodman. She deserved it and she was over the moon with all of the possibilities for future collections.

Mama had a brand new office with a new Juki sewing machine just for herself. No more sharing a machine with the part-time ladies in the old location. No more sending out the orders to women in their homes so they could finish them in between their jobs at the factories, where they sewed for Valentino, Dolce & Gabbana, Armani, Fendi, Bottega Venetta and more.

Now…..they could focus on Alba’s collection. Alba could use their skills to put her own name and designs in VOGUE Italia, Business of Fashion and Women’s Wear Daily.

She could stage a runway show. Her dream. This was going to be the start of big, big things for the Alba Bianchi collection and for Alba herself. No more being treated like a fake designer. She would prove all of her critics wrong.


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